From Reynisfjara beach.

French Fashion Show Filmed on Reynisfjara Beach

3 Apr 2021 The filming of a large Yves Saint Laurent fashion show, done in Iceland last week, has been shrouded in secrecy.

The new Ouroboros range from Orri Finn.

The snake represents eternity

25 Dec 2018 Jewellery company Orri Finn have launched a new jewellery range called Ouroboros and is based on the ancient symbol of a snake biting its tail.

Monki is aimed at younger women.

Monki to open in Reykjavik next spring

28 Nov 2018 This is the second store opening announced by parent company Hennes & Mauritz in a short time as Weekday also announced an opening next spring.

Weekday is a Swedish denim and fashion brand influenced by youth culture and street style.

Weekday to open in Iceland

19 Nov 2018 Clothing chain Weekday will be opening a branch in Smáralind shopping mall in Reykjavik next spring. The chain is owned by H&M who already have three branches in Iceland.

The lines outside H&M this morning.

Queues as new H&M store opens in Reykjavik city centre

12 Oct 2018 Around fifty to seventy people waited in line to enter the new H&M and H&M Home stores in the new Hafnartorg shopping centre in the heart of Reykjavik.

New Icelandic baby clothes shop opens on Laugavegur

6 Jun 2018 A new baby clothes shop recently opened selling Icelandic design using organic materials.

Photographer Saga Sig

Art: Fashion photographer Saga Sig starts painting

5 Jun 2018 Renowned Icelandic fashion photographer Saga Sig has taken to painting on the side and is producing artwork that's already gaining a lot of attention.

Óneitanlega gleðja þessar flíkur augun. Verulega flottur afrakstur útskriftarnema bar fyrir augu fólks.

Fashion college students in Iceland graduation shows

27 Apr 2018 Students of the fashion design department of the Iceland Academy of Arts showed their work at their graduation show last week. According to head of the department, Linda Árnadóttir, the theme was to break up norms and bring gender neutral fashion design to a multicultural society.

The opening of DesignMarch at the Reykjavik Art Museum in downtown Reykjavik.

DesignMarch kicks off in Reykjavik

16 Mar 2018 DesignMarch is Iceland’s most important annual design festival covering all fields of design including architecture, graphic design, fashion, furniture and product design

Fashion: Inspired by the modern Icelandic woman

27 Sep 2017 Last Friday night, Icelandic label Geysir showed their autumn/winter collection for 2017 in Héðinshúsið in West Reykjavik. The collection is, according to Geysir, inspired by the modern Icelandic woman and her everyday life in the city, inspired by Icelandic art and culture.

The queue at H&M when the first shop opened in Smáralind.

H&M open second shop in Reykjavik

27 Sep 2017 Swedish retail giant H&M open their second Iceland shop in Kringlan shopping mall in Reykjavik tomorrow.

Taylor Swift's biker girls wearing Yeoman accessories.

Icelandic design in Taylor Swift's latest video

30 Aug 2017 If you noticed that stunning biker-chic look going on in Taylor Swift's latest video to song "Look what you made me do," you might be surprised to learn that the designer who made the cap and accessories is Icelandic designer Hildur Yeoman.

The H&M store in Smáralind in Kópavogur, a suburb of Reykjavik.

Icelanders queue for opening of first H&M store in the country

28 Aug 2017 On Saturday, August 26th, H&M, opened its doors to the general public for the very first time in Iceland, at Smáralind Shopping Centre. In just a few minutes the store was filled with more than 700 excited customers.

The H&M store in Smáralind mall, Kópavogur.

H&M opens in Reykjavik with one of the most talked about parties of the year

25 Aug 2017 Swedish clothing giant, H&M, opened its first shop in Iceland last night, in the Smáralind shopping mall in Reykjavik.

Street style: Secret Solstice

19 Jun 2017 Guests at the Secret Solstice festival this weekend were prepared for all kinds of weather and favored stylish outerwear, ranging from fur and suede to denim and plastic.




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