Fashion: Inspired by the modern Icelandic woman

All photos by Saga Sig

Last Friday night, Icelandic label Geysir showed their autumn/winter collection for 2017 in Héðinshúsið in West Reykjavik. The collection is, according to Geysir, inspired by the modern Icelandic woman and her everyday life in the city, inspired by Icelandic art and culture. 

Head designer for Geysir is Erna Einarsdóttir who studied at the Gerrit Rietveld Academy in Amsterdam and at Central Saint Martins in London. 

The collection is called "Skugga-Sveinn" drawing its title from a famous Icelandic play about a famous Icelandic outlaw. The orignal curtains from the first production of the play in 1862 were painted by Icelandic artists Sigurður Guðmundsson, and you can see references to these curtains in the clothing. 

There are numerous Geysir stores in Iceland, offering items from their own collections as well as labels such as A.P.C, Stine Goya, Ganni, Henrik Vibskov, Wood Wood and more. 


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