The lines outside H&M this morning.

Queues as new H&M store opens in Reykjavik city centre

12 Oct Around fifty to seventy people waited in line to enter the new H&M and H&M Home stores in the new Hafnartorg shopping centre in the heart of Reykjavik.

H&M Home store to open in Reykjavik in October

12 Sep A 2.400 square metre H&M Home store will open its doors in the Reykjavik city centre on October 12th. It will be located in the new buildings at Hafnartorg square by the harbour.

New Icelandic baby clothes shop opens on Laugavegur

6 Jun A new baby clothes shop recently opened selling Icelandic design using organic materials.

A crushed velvet dress in midnight  blue.

Disco fever for Iceland's Christmas parties

6 Dec Designer Hildur Yeoman was inspired for her Christmas range by Jerry Hall and the Studio 54 era.

Jón Örn, owner of Kjötkompaníið.

New butcher's shop opens at Grandi harbour district

18 Oct 2017 Foodies living in central Reykjavik can rejoice as yet another food related shop opens in Grandi, Reykjavik's fishpacking district.

Fashion: Inspired by the modern Icelandic woman

27 Sep 2017 Last Friday night, Icelandic label Geysir showed their autumn/winter collection for 2017 in Héðinshúsið in West Reykjavik. The collection is, according to Geysir, inspired by the modern Icelandic woman and her everyday life in the city, inspired by Icelandic art and culture.

The queue at H&M when the first shop opened in Smáralind.

H&M open second shop in Reykjavik

27 Sep 2017 Swedish retail giant H&M open their second Iceland shop in Kringlan shopping mall in Reykjavik tomorrow.

Taylor Swift's biker girls wearing Yeoman accessories.

Icelandic design in Taylor Swift's latest video

30 Aug 2017 If you noticed that stunning biker-chic look going on in Taylor Swift's latest video to song "Look what you made me do," you might be surprised to learn that the designer who made the cap and accessories is Icelandic designer Hildur Yeoman.

The H&M store in Smáralind in Kópavogur, a suburb of Reykjavik.

Icelanders queue for opening of first H&M store in the country

28 Aug 2017 On Saturday, August 26th, H&M, opened its doors to the general public for the very first time in Iceland, at Smáralind Shopping Centre. In just a few minutes the store was filled with more than 700 excited customers.

Owners Arnaud-Pierre Fourtané and Didier Fitan at the new Hyalin store.

New French foodstore opens in Reykjavik City Centre

4 Jun 2017 Frenchmen Arnaud-Pierre Fourtané and Didier Fitan have opened a gorgeous French foodstore on Hverfisgata 35 in Reykjavik's city centre. The little shop is called Hyalin and sells speciality French products that are mostly straight from the farm.

Kiosk offers beautiful, exciting designs for women and is a must-visit if shopping in Reykjavik.

Icelandic design store Kiosk reopens its doors

26 May 2017 Kiosk is an absolutely must-stop for fashionistas travelling to Reykjavik, offering items from some of the most exciting young designers in Iceland.

Costco yesterday.

Massive queues and chaos at Iceland's Costco yesterday

26 May 2017 Thursday was a day off in Iceland with many apparently chosing to spend the day visiting the new Costco store in the outskirts of Reykjavik. Huge queues were present throughout the day.

A long queue formed outside the Lindex lingerie store in downtown Reykjavik.

Icelandic women wait in line for new lingerie store opening

19 May 2017 A new branch of Lindex selling only lingerie opened on Laugavegur, the main shopping street in Reykjavik today. Apparently Icelandic women are thirsting for new underwear as a long queue formed outside the shop.

The first branch will open in the Smáralind shopping mall in Kópavogur, a municipality next to Reykjavik.

First H&M store to open in August in Iceland

8 May 2017 Iceland's first H&M store will open in Smáralind shopping mall, Kópavogur, at the end of August.

Scented candles infused with Icelandic nature

20 Apr 2017 Icelandic designer Sonja Bent, renowned for her gorgeous knits, has now created a new fragrance library inspired by Nordic nature. The collection offers scented candles and in summer will also include burning scents, tinctures and oils.

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