H&M opens in Reykjavik with one of the most talked about parties of the year

The H&M store in Smáralind mall, Kópavogur.

The H&M store in Smáralind mall, Kópavogur. Photo/mbl.is

Swedish clothing giant, H&M, opened its first shop in Iceland last night, in the Smáralind shopping mall in Reykjavik. 

A VIP party took place at the shop last night with much-talked-about opulent invites being sent to the fashion party worthy of Iceland. 

The shop formally opens on Saturday at 11 am attended by the director of H&M Karl-Johan Petersson and head designer Ann-Sofie Johansson. 

Surf champion and model Heiðar Logi Elíasson with Brynja Dan.

Surf champion and model Heiðar Logi Elíasson with Brynja Dan. Photo/mbl.is

Photo/Mbl.is

Editor of Glamour Iceland, Álfrún Pálsdóttir on the right, with ...

Editor of Glamour Iceland, Álfrún Pálsdóttir on the right, with a friend. Photo/Mbl.is

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