The touristification of Reykjavik: in the grips of the puffin

Tourist shops or what Icelanders refer to as "puffin shops" are constantly on the increase in Reykjavik. Our unscientific research shows that puffins prey on innocent tourists in over 21 shops in the city centre. 

Our videographer shot these images of Reykjavik's city centre, where seemingly noone is safe from the ubiquitous puffin, or polar bear for that matter. 

Related stories: 

Iceland's most precious bird

Icelandic word of the year

The sad touristification of Iceland's heart

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