Iceland’s new Hard Rock to open in October

Work has begun on a new three-storey Hard Rock Café in the centre of Reykjavik to open in October – eleven years after the last one closed.

According to franchise-holder Birgir Þór Bieltveldt, the new venue will cover 1,000 m 2 over three floors and staff recruitment has already begun ahead of opening in October.

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The basement floor will contain a bar and a stage to be used for concerts, stand-up and other events. The ground floor will feature the Hard Rock store, with a 200 m 2 space to be rented out to a third party.

From the previous Hard Rock Café in Iceland, which closed …

From the previous Hard Rock Café in Iceland, which closed in 2005. Photo: Iceland Monitor/Kristinn Ingvarsson

Upstairs will be the restaurant with seating for around 150 people.

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It was originally planned to open Iceland’s new Hard Rock this summer, but this has not proved possible. The premises – previously a book shop – have been emptied and work has begun on the new facilities.

Iceland previously had a Hard Rock Café in the Kringlan shopping centre from 1987 to 2005.

The bookshop that Hard Rock will be replacing.

The bookshop that Hard Rock will be replacing. Photo: Screenshot ja.is

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