QuizUp TV game show sold to UK
CEO, Þorsteinn Baldur Friðriksson, and Project Manager, Stígur Helgason. Photo: Eggert Jóhannesson
Just a few days after the announcement of a new prime-time television game show on US channel NBC based on Icelandic trivia app QuizUp comes that news that British media giant ITV has also bought the rights to the show.
ITV, one of the UK’s major commercial television companies, is the first European channel to buy the rights to the show – to be called ‘QuizUp UK’ on ITV – and plans to produce one pilot programme.
Þorsteinn Baldur Friðriksson, CEO of Plain Vanilla, the company responsible for QuizUp, visited ITV in London last week and gave executives a presentation of the TV-show format, which was reportedly snapped up.
“The UK has a rich tradition of quiz shows, with programmes currently on television which had been around for decades,” says Friðriksson. “We are looking forward to seeing how QuizUp UK will look.”
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Photo: Plain Vanilla mynd/Plain Vanilla
