Great Interest in Visiting Iceland

Vala Hafstað

There is great interest among travelers in visiting Iceland, and an increasing number of people are considering travel between Europe and North America, according to market surveys done by Icelandair, Morgunblaðið reports. The research shows that 86 percent of respondents state they trust Iceland when it comes to matters related to the COVID-19 pandemic.

When asked about their interest in visiting Iceland in the future, 76 percent of respondents reply they are interested. The interest is the greatest in Toronto (81 percent), London (76 percent), Paris, and areas in the US that offer a direct flight to Iceland (77 percent). In Frankfurt and Copenhagen, the interest is slightly less, but still above 70 percent.

Interest in travel from Europe to North America grew from 60 percent in March to 70 percent April. During the same period, interest in travel from North America to Europe grew from 70 to 77 percent. For years, Icelandair has transported numerous connecting passengers between the continents.

Birna Ósk Einarsdóttir, chief sales and customer experience officer at Icelandair, states the result of the surveys gives her reason to expect a quick recovery after the blow dealt by COVID-19. She states Icelandair plans to be ready to adjust to new conditions once the opportunity presents itself.

To begin with, she states, the airline plans to focus on traditional destinations, such as London, Copenhagen and Oslo. Icelanders are especially interested in visiting these cities, since many of their countrymen reside there.

“Still, [Icelandair] is in a difficult position these days, and it is important for us to solve the problems at hand so we can focus on rebuilding, because there is so much at stake,” Birna concludes.

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