Expensive hotels could help control tourist influx

Garry Steffen, managing director of the newly opened Canopy Hilton Hotel in central Reykjavik believes that one way to control the influx of tourists to Iceland is to build luxury hotels and thus attract tourists who spend more money while on their visit. 

Speaking to Morgunblaðið he says, 

"Reykjavik is one of the best lifestyle cities in the world and offers everything that distinguishes such cities. A thriving cultural scene, history, an exciting food culture and good nightlife, all within walking distance. And it takes only a few minutes to reach incredible nature."