New Icelandair booking bot receives travel award

Icelandair’s new Facebook Messenger Stopover Bot has been named ‘Best Mobile Technology Initiative’ by Fut­ure Tra­vel Experience.

The award praises the new tool, which “leverages artificial intelligence and Facebook Messenger to provide a new flight search platform for travellers“.

“Customers can simply open the Facebook Messenger app, start a conversation with Icelandair, type in the relevant information such as destination and travel dates, and search for flights. All of the information is provided in an automated yet conversational manner. Once the user has selected their flights, they are seamlessly redirected to the Icelandair website to make the payment.”

Other airlines receiving awards include Jet­Blue, KLM, Luft­hansa, Qat­ar Airways and United.

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