First H&M store to open in August in Iceland

The first branch will open in the Smáralind shopping mall ...

The first branch will open in the Smáralind shopping mall in Kópavogur, a municipality next to Reykjavik. Iceland Monitor/ Árni Sæberg

Iceland's first H&M store will open in Smáralind shopping mall, Kópavogur, at the end of August. The store will be around 3.000 square metres in size on two floors.

In a press release, departmental manager Filip Ekvall, who runs H&M in Iceland and Norway says, "We're delighted about finally opening a store in Iceland. H&M is about personal style and it's a great honour for us to be able to offer all of our clothing ranges to Icelandic customers. We've waited a long time for H&M to arrive in Iceland. We look forward to inspiring our Icelandic customors and meeting their expectations."  

As Ekvall states, all of the H&M clothing ranges will be available at the Smáralind store, for men, women and children, including limited ranges such as H&M Studio and Conscious Exclusive. 

Filip Ekvall, managing director of H&M in Iceland and Norway.

Filip Ekvall, managing director of H&M in Iceland and Norway. Photo/ H&M

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