A new hotel for Vík in South Iceland

A much coveted plot of land in Vík, Mýrdalur, South Iceland was alotted to Vilhjálmur Sigurðsson who plans on building a 60-100 room hotel there.

Construction is set to begin this spring. Vík is the southernmost village in Iceland. It's located near the famous Reynisfjara beach and is a popular stop for tourists.

Sigurðsson is one of the owners of car rental companies Avis and Budget. 

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