President Guðni Th. Jóhannsson (middle) during the presentation of the new shirt, which will be used during the FIFA World Cup Championships this summer.

New National Football team shirt faces criticism

News Tagged with “Icelandic fashion”
Ocean swimming in the remote beauty of Iceland's West Fjords.

Icelandic swimwear inspired by the local swimming culture

27 Mar 2017 "Icelanders have had this long relationship with the magic and healing of water. Iceland's bathing culture is unique and is founded on our natural resources," says designer Erna Bergmann. Her new range of swimsuits, Swimslow, is based on a philosophy of sustainability and mindfulness.

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