Swedes more interested in Iceland at Euro 2016 than Sweden
The world seems to have adopted Iceland in recent weeks during their admirable showing of our national football team at Euro 2016 – and perhaps no country more so than Sweden.
Figures suggest that while 2.3 million Swedes watched the second half of Sweden’s final group game against Italy, 300,000 more – 2.6 million of them – sat down to watch Iceland’s quarter-final clash against France on Sunday.
Sweden finished bottom of Group E and did not qualify to the final 16. Iceland finished second in Group F, beat England in the final 16 and faced France in the quarter finals.
“The Swedes adopted Iceland during Euro 2016, particularly after Sweden were knocked out,” says a representative of Swedish television.