Skyr takes revenge!
Icelandic dairy company MS has just brought out an amusing new advert where a talking Icelandic tub of skyr tries to make conversation with a non-Icelandic speaking tub of Arla skyr. The ad ends when the Icelandic skyr tells Arla skyr that it's yoghurt posing as skyr.
Icelandic company MS, who are about to market Icelandic skyr in Britain have been upset at the ads of international dairy company Arla who are currently marketing something called "Skyr" on the British market, using images from Iceland in their advertising campaign.
We wrote a story recently about Arla seemingly pretending to have offices in Höfn, in east Iceland.