Icelandic Tap Water: Free Luxury

Bar owner, dance instructor and photographer George Leite, in an ...

Bar owner, dance instructor and photographer George Leite, in an ad for Promote Iceland. Photo: Promote Iceland

Vala Hafstað

A new campaign by Inspired by Iceland encourages tourists in Iceland to drink tap water instead of bottled water in an effort to cut down plastic use. The campaign is conducted in cooperation with the Environment Agency of Iceland and others.

The campaign focuses on introducing Icelandic tap water as a luxury, available for free from every tap in the country, a press release from Promote Iceland states.

The aim is to reduce unnecessary plastic use by travelers and, at the same time, bring attention to the fact that Icelandic water is among the world’s cleanest and best tasting. The campaign is, moreover, meant to promote the protection of nature and meet the the United Nations’ Sustainable Development Goals

A poll conducted in North America and Europe, with a sample size of 16,000, revealed that 65 percent of respondents use more bottled water when traveling than they do at home.  When asked about the reasons for that, 70 percent of them listed unfounded fear of tap water, while 19 percent named convenience as the main reason.

The campaign encourages travelers to use reusable bottles and refill them with tap water.

Minister of Tourism, Industry and Innovation Þórdís Kolbrún Reykfjörð Gylfadóttir ...

Minister of Tourism, Industry and Innovation Þórdís Kolbrún Reykfjörð Gylfadóttir and Minister for the Environment and Natural Resources Guðmundur Ingi Guðbrandsson, in an ad for Promote Iceland. Photo: Promote Iceland

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