VIDEO: ‘The Mountain’ advertising Icelandic Mountain Vodka

Fans of Hafþór Júlíus Björnsson will be pleased to see the Icelandic strongman in his new role, not as ‘the Mountain’, but as the face of Icelandic Mountain Vodka.

The new drink is produced by Icelandic Mountain Spirits, and is described as “a high-end luxury vodka”, with pure Icelandic water as its key ingredient.

“The vodka is gluten-free and distilled seven times so it feels extra smooth, while still standing strong at 40% Alc. Vol./80 Proof,” read a press statement from Icelandic Mountain Spirits.

“The luxury vodka has recently appeared at global A-list events both in New York and in the Hamptons. The bottle itself is an art piece since the glass is laser printed and feels really solid in the hand.”

Here is Hafþór advertising this new product in his own inimitable fashion: