Tourists ignore police warnings at Gullfoss waterfall
The photographs show tourists removing police tape and crossing the barrier and warning signs at Gullfoss waterfall. Photo: Hermann Valsson
"We are harming the industry. Just like we harmed the fishing industry in the 1960's with the overfishing of herring. We built a complete industry on the herring but because of greed and complacency we ruined it. It's a good comparison because we know the fishing industry very well. If we don't secure the safety of tourists to Iceland, so that they can access what they've been sold, safety, accessibility and service, we are ruining the travel industry just as we destroyed the herring industry. It's not complicated."