Viaplay to Be Launched in Iceland

 Viaplay, a leading Nordic streaming service, will be launched in Iceland April 1, according to a press release from Nordic Entertainment Group (NENT Group).

“Viaplay viewers in Iceland will be able to enjoy a unique combination of Viaplay Originals, films and series, and kids’ content, with world-class live sports to be added in due course. Viaplay will now be available in all five Nordic countries,” the press release states.

 “The Viaplay series and movies package will be priced at ISK 599 (EUR 4) per month in Iceland. As in NENT Group’s other markets, Viaplay will be available to customers in Iceland through direct subscriptions and third-party partnerships.

 Viaplay’s content offering is divided into four categories: Viaplay Originals, films and series, kids’ content, and live sports.”

In addition to offering numerous Viaplay originals, films and series and kids’ content, “NENT Group has secured the exclusive Icelandic media rights to the following sports: Formula 1, Bundesliga football and handball, WTA tennis, Major League Baseball, NASCAR, Dutch Eredivisie, Danish Superliga, Swedish Allsvenskan, Division 1 Féminine, French Cup football, the CONCACAF Nations League, the 2021 Copa América and much more. The majority of these events are currently postponed due to the global coronavirus outbreak, and NENT Group will launch its Viaplay sports package in Iceland when these events become available.”