81-year-old stars in campaign by Iceland's leading outdoor clothing brand

Pretty cool: Ásdís Karlsdóttir keeping warm in the latest 66°North ...

Pretty cool: Ásdís Karlsdóttir keeping warm in the latest 66°North campaign. Photo: 66°North

Recently Icelandic company 66°North received an unusual job application. "Don't you need a model? I'm 81," it stated. 

The application was from Ásdís Karlsdóttir from Akureyri and one week later she modelled for the popular outdoor brand in adverts that have now been published.

"It's been a real adventure, a true adventure for an old lady. It was really fun, something different," says Karlsdóttir, a former PE teacher.  

"I guess people have always thought of me as a little different. I don't drive a car and recently I bought a baby pram to go grocery shopping because I don't want to bother people to drive me to the supermarket."

The campaign starring Karldóttir continues along the same themes as previous company adverts, rugged Icelanders wearing 66°North in all kinds of weather. The difference this time, however, is that the model is at least 50 years older than previous ones. 

"Old people also need warm clothes," says Karlsdóttir. 


USD USD 119.37 EUR EUR 132.60
GBP GBP 157.03 DKK DKK 17.83
NOK NOK 13.94 SEK SEK 13.86
CHF CHF 122.28 JPY JPY 1.15

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