The use of fish skin in Iceland attracts attention in France
Sustainable Icelandic fishing and the full use of marine fishing products was the main topic of the news analysis show Nous, les Européens, or We Europeans that was shown in France earlier this month on the television channel France 2.
The show was mostly shot in the Westfjords last summer and among other things they talk to a young fisherman
The show was largely recorded in the Westfjords last summer and is discussed amongst others with a young small boat sailor who sets out from Suðureyri, the founders of the Bolungarvík company Dropi, they visit the HG Fish Factory in Hnífsdalur and the hightech company Kerecis in Ísafjörður was also visited.
A trailer of the show was published on the French state radio’s website and there they are talking about Kerecis utlitization of fish skin. They talk to Pétur Oddsson who had severe burns on 45% of his body after having an accident while he was working for the Power company of the Westfjords (Orkubú Vestfjarða) building the power plant in Breiðadalur in Önundafjörður. Fish skin from Kerecis was used to replace his own skin for tissue regeneration.
Attracts a lot of attention
This is not the first time that Kerecis attracts the attention of the media, but Werner Vogels, the vice CEO or Amazon, visited the company’s headquarters in Ísafjörður last winter in relation to a series of episodes made for Amazon Prime.
The full use of marine waters and fisheries products has been one of the main goals for Icelandic marine companies in recent years, and this emphasis will continue, as much is at stake in making as much of every kilogram of fish as possible.
Icelanders have, in fact, been so successful in the process that the Icelandic Ocean Cluster (Íslenski sjávarklasinn) are advising on the full utilization of marine products both the United States and the Pacific Islands.