Announcing a strong entry of Starbucks in Iceland
Starbucks coffee houses were 38,038 worldwide in the year 2023. AFP/Jim Watson
Berjaya Food International (BFI) has secured the operating rights to open and operate a Starbucks coffee shop in Iceland.
BFI is the international arm of the Malaysian company Berjaya Food Berhad (BFood).
The company plans big things in the Nordic countries, and together with Iceland, the company has secured the right to operate Starbucks in Denmark and Finland, according to an announcement from the company.
"We will make a strong entry in Iceland, Denmark, and Finland," says the announcement.
It also says that emphasis will be placed on hiring local people for the jobs that will be created and on trading with companies in the countries where the cafes will operate.
Want to contribute to a strong coffee community
"We are delighted to expand our presence in the Nordic markets alongside our trusted long-term business partner, Berjaya Food Berhad, and to contribute to a strong coffee community in the region," said Duncan Moir, CEO of Starbucks Europe, Middle East and Africa. in the announcement.
