Over 30% of Icelanders buy clothes online

Almost one-third of Icelanders buy clothes online. Furthermore, Icelanders buy four times more clothes at foreign online stores than at Icelandic clothing stores.

Icelanders buy as much clothes as they import from China.

Research Center of the Retail reports this in a press release. It points out that Icelanders are often the most active consumers no matter what goes on in society.

“In particular, we don’t stop buying clothes or shoes,” the announcement reads. It’s an old myth and a new one that Icelanders have completely stopped going to the store and that they are buying everything online.

“It’s not like that at all, the younger generation may have developed this habit, but sometimes we just have to go to the store and try something on.”

Clothing or footwear accounts for nearly half of imports

According to the research center, almost one third of Icelanders buy clothes and shoes online while the rest make a trip to the store and pay with a card.

Although nearly one-third of Icelanders buy clothes online, they buy four times more clothes at foreign online stores than at Icelandic clothing stores.

45.5% of the items imported by individuals are clothes or shoes.

Icelanders bought as much from domestic online stores with clothing companies as they bought from China in 2023, or for ISK 3.7 billion. The UK, the US, Vietnam, and the Netherlands are close behind China in the competition for popular countries that send us clothes after our orders in foreign online stores.