Icelandic ad campaign for Icelandair drawing worldwide attention
It is always great news when Icelanders are doing well on the international stage. Icelandair's stopover campaign : Easy to Stop – hard to leave , has reached tens of millions of people in Icelandair's main markets in Europe and North America. Foreign netizens and moviegoers have been praising the ad on social media, saying it really makes them want to visit the country. The campaign has mainly been published on social media such as Facebook, Instagram, and LinkedIn, but also on television, in cinemas, and on YouTube.
The search for Oliver
In the campaign, the audience follows the search for Oliver, who is nowhere to be found when he is called out to a plane at Keflavík Airport. The campaign draws the attention of international passengers to the fact that a Stopover in Iceland can become a wonderful additional destination on their journey. The campaign was created by Pablo London in collaboration with the ad agency Hvíta húsið .
The actress, Svandís Dóra Einarsdóttir , shines the ad, but she is known in Iceland for her role as Brynja in the series Afturelding on RÚV. The campaign received a very positive response from viewers, with fans of the ad including world-renowned chief creative officer Kate Stanners, who works for the advertising and marketing magazine Campaign which is one of the most revered magazine in this business.
Impressed with the ad campaign
Stanners mentioned Icelandair's campaign as one of the better ads that have come out recently, but in making the choice, Stanners had the help and opinion of director Andy McLeod, co-founder of Fallon - one of the most prestigious advertising agencies in London, both of whom have won numerous awards in their respective fields.
Stanner and McLeod's review states:
"What Icelandair does so well is bring the message effortlessly into the story. The narrative allows one to experience the country in a memorable way."
The review ends with the words:
"Far better than other ads in this category."
"We knew the ad was good and it's achieving the desired result: raising awareness of our Stopover product, but it's also great to feel this strong response from the industry. It's a real honor and it certainly doesn't happen every day that we're mentioned by name alongside giant brands like Samsung, Heinz, Nike, and Adidas, and that in a medium like Campaign. We fully admit that we are a little proud of that," says Gísli S. Brynjólfsson, director of marketing at Icelandair.
You can watch the ad here:
