A boutique coffeehouse in Grundarfjörður with coffee from small Columbian farms

Valeria is an Icelandic/Columbian enterprice and they started their operation …

Valeria is an Icelandic/Columbian enterprice and they started their operation last June. i Ljósmynd/Aðsend

The couple Jan Van Hass and Marta Magnúsdóttir opened the coffie roasting coffeehouse Valeria in Grundarfjörður last June and it has been going well. Van Hass is from Colubia and they import the coffeebeans directly from Columbia from small farms and roast the been in Grundarfjörður.

"My brother helps us importing the coffee beans from Columbia. We are sons of farmers and both me and our cousins used to help out on the farm," he says to mbl. is.

"We have a strong idea about how to make tis operation stronger and my brother is also helping the farmers so they can get a better price for their products."

Vallera imports coffee beans from small coffee farms in Columbia …

Vallera imports coffee beans from small coffee farms in Columbia and roasts the beans in their location in Grundarfjörður. Ljósmynd/Aðsend



Important to get input from the guests

"We have started slowly, so we can fix all the glitzes along the way if something is not working," he says.

"I think it is very important to chat with the customers and get their input. Ask them about their experience of our place and whether they like the coffee. It is always good to get feedback, that way we can improve.

Many people stop by Valeria and have coffee. Both foreign tourists, locals in Grundarfjörður and surrounding areas and even people from Reykjavík. We have also been getting good feedback on Google."

Business has been good since they opened the boutique coffee …

Business has been good since they opened the boutique coffee house. Ljósmynd/Aðsend



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