Danish low-cost supermarket to open in central Reykjavik

 Entrepreneur Sigurður Pálmi Sigurbjörnsson is opening a new Danish supermarket, Super1 to replace the Bónus store formerly in Hallvegarstígur in downtown Reykjavik. 

Sigurbjörnsson said speaking to mbl.is that he lives in the area and understands that locals were unhappy about Bónus packing up in that street. "But we will have a better selection, more fresh foods and longer opening hours," he explains. 

Super 1 is a Danish chain of supermarkets. Among products on offer are those from a well known Scandinavian chain he says, and the company places an emphasis on environmentally friendly produce.  The new store is set to open later this week. 


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