Kaleo’s frontman lends his voice to WWF

Jökull Júlíusson, also known as JJ, vocalist/songwriter of the Icelandic rock/blues band Kaleo is collaborating with the wildlife conservation organization World Wildlife Fund in a video series, featuring Kaleo’s song “I Can’t Go on Without You.” “The series of three videos is intended to raise awareness and support for WWF’s global conservation efforts to safeguard wildlife and wild places,” according to WWF’s website. The campaign was launched last week.

 “I am proud to work with WWF in an effort that is very close to my heart,” Jökull tells WWF. “By growing up in Iceland, one of the largest unspoiled areas in Europe, I believe in preserving the natural world and its beauty. Conservation is a vital part of protecting this planet and deserves global support.”

 

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