Iceland's The Voice becomes an instant hit

TV reality show The Voice has come to Iceland with the first episode airing on SkjárEinn on Friday. The show was an instant hit with over 30% of all Icelanders watching the first episode.

The panel of judges is comprised of longtime favourite pop/rockstar Helgi Björnsson, singer Svala Björgvinsdóttir of Steedlord fame, singer and rapper Salka Sól Eyfeld from AmabAdamA and Reykjavíkurdætur and Unnstein Manuel Stefánsson from Retro Stefson. 

Here's a look at the first episode: an audition by singer Guðrún Árný who wowed both judges and audience.