Is this Iceland's coolest parka?
The parka uses Primaloft Gold for isolation which is a particularly warm but breathable material. It's only available in black and has a fox fur trim. Photo/ 66North
One of Iceland's most promising new fashion labels, JÖR by Guðmundur Jörundsson has cooperated on designing a new parka with outdoor experts 66° North. The parka, which is all-black with a fox fur trim was premiered on Friday.
"The parka is called Jöræfi Parka and it combines the technical qualities of 66° North with the tailoring of JÖR," said designer Guðmundur Jörundsson. The name, Jöræfi, is a play on words as Öræfi in Icelandic means the highland desert.
The parka, only available in black and in a limited edition comes with a fairly hefty price tag of 129 thousand ISK.
Head designer Guðmundur Jörundsson on the right accompanied by rapper Gísli Pálmi at a party to launch the new Jöræfi parka. Photo/ Mbl.is
